By: Maecy Hunt
Every year, like clockwork, pumpkin spice shows up and completely takes over. The moment September hits, it’s everywhere — in lattes, candles, cereal, muffins, and, for some reason, even air fresheners. It’s not just a flavor anymore; it’s a seasonal event.
But why are people so obsessed with it?
Technically, “pumpkin spice” doesn’t even contain pumpkin. It’s just a mix of spices like cinnamon, nutmeg, and cloves — stuff we could use any time of year. But something about that combo, during fall, just hits different. Maybe it’s the cozy vibe it gives off. Maybe it’s the marketing. Probably both.
The hype mostly started with Starbucks and the Pumpkin Spice Latte. Since its launch in 2003, the pumpkin spice latte has become the most popular seasonal drink ever. Now, tons of other brands jump on the trend every year, hoping to ride the wave of pumpkin-flavored hype.
At this point, pumpkin spice has become more of a tradition than a taste. People associate it with fall — colder weather, leaves changing, cozy clothes, and yes, a warm cup of something sweet. Even if it’s a little over-the-top, it brings a weird kind of comfort.
So yeah, the pumpkin spice craze might seem ridiculous, but it’s also kind of genius. It turns a basic flavor into a whole seasonal mood. And honestly? If sipping a pumpkin spice latte makes people feel a little happier during midterms or freezing mornings — who’s complaining?
Baron Media Network 