Ranking Social Media Platforms

By: Olivia Cogswell

People all around the world have had a growing obsession with social media platforms. New ones have been created to replace old ones or to even copy and modify current ones. Children, teens, and adults go on social media as a way to cure boredom, and even get so drawn into what they are watching due to algorithms that personalize each account to the person. However, certain social media platforms are superior to others. 

Pinterest comes in sixth place. Pinterest is a platform in which people use to get craft ideas, recipes, clothing styles, and much more. It is customizable to the user and what they are most interested in when using the app. This is a good platform because you are able to create boards with different category names so that people can find it later. It also allows you to follow people, so that you can gain inspiration from their boards. However this platform is not very entertaining. It easily boards off and is not something people click on often to fill their free time. Yes, it is helpful in some ways, it is not one that draws users attention unless they are looking for specific information. So, Pinterest is used less for pleasure and more for guidance and ideas. 

Twitter comes in fifth place. Twitter has been around since 2006, and since then has been renamed to X. Its popularity has also decreased since it was created due to other platforms created to modify it. People go on there to share their thoughts and spread news. Majority of users are older and had it when it was first created. Although it is entertaining to hear people’s opinions on certain subject matters, and see memes that have been spreading for years. It is not a platform that keeps many people entertained for periods of time. 

Facebook comes in fourth place. Facebook has also been around since 2004. It was one of the first popular social media platforms. Although many people do have Facebook accounts, its main audience is adults. Parents usually post updates of their kids, and many schools keep accounts in order to keep parents informed. So it is multi-use. Due to its change in order to keep up with competing platforms, Facebook added reels which allow users to stay entertained on the app. This increases its popularity with different age groups and brings the platform up in the ranking. Not only does it allow entertainment for adults, but it tries to appeal to younger generations who need to swipe. 

Instagram comes in third place. Instagram is a multi-use platform. There is so much that can be done. People can post photos, watch reels, interact with others, and keep informed. Due to the setup of the platform, it appeals to so many different audiences compared to facebook. It provides entertainment and can also allow people to start small businesses with the connectivity of the app. Also the security on the app, allows many people to feel comfortable posting. They give you access to make accounts private as well as turning off comments, blocking certain people, and limiting those who can contact you personally. 

Snapchat comes in second place. Snapchat is very similar to any texting app. Although it allows you to send pictures and videos to your friends and keep up to date with them. It allows you to pick and choose who has access to message you which makes it safer and better. Snapchat also has its form of reels, which many people are entertained by due to the fact that it is customized by which video you’re interested in. Users can also post on there and can choose who can see what. Snapchat also allows you to save pictures and videos to memories which allows you to go back and watch the things you have been up too through the years. 

TikTok comes in first place. Tiktok is a steadily growing platform. It allows you to watch and make videos and share them with friends. It is also a great time killer and keeps people entertained by personalizing the for you page to individuals. It also has created the TikTok shop which allows you to see certain items on your feed and click and buy, these items are usually much cheaper than other store brands. The shop is also a great way for small businesses to grow companies and spread their brand around by making descriptive videos and posting them.